Having a website is not just a statement. It’s a source of income that should not be ignored. Naturally, if you offer a product or a service, the monetization process is obvious. You must create a customer journey to lead your audience through your home page or landing page and convert them to customers.

Monetizing is a bit harder when you are a publisher or have a niche blog. You must find appropriate advertisers who’d like to have their banners on your website. This is time-consuming and, frankly, not that easy.

There is a better way – an easier way. All you need is Ezoic, the AI-driven ad platform that will help you monetize your writing efficiently, effortlessly, and practically in no time.

What is Ezoic?

Ezoic is a true game-changer in the world of online advertising. It utilizes cutting-edge technology to help publishers, bloggers, and other websites increase their user experience while at the same time monetizing their content. This platform is not just another network. It’s an AI-powered solution for finding and controlling ads on your website.

Ezoic has been helping digital publishers maximize their profits since 2010. While there are many ad networks out there, Ezoic is something more. It’s not an ad network per se, and it utilizes AI in its platform to accommodate each user’s specific needs.

What truly trusted Ezoic at the forefront of their industry is the AI-powered feature that allows ad optimization. The platform analyzes the webpage and automatically suggests the optimal number of ads. That’s not all, however, as it also means where the banners should be placed and what ads each individual visitor should see. While back in 2010, this was ground-breaking and not very efficient, 13 years later, due to the machine learning process, Ezoic knows how visitors react to different ads and their positions. As a result, today, Ezoic not only helps you with the initial positioning of the ads but also follows your readers and adjusts the ads so they can attract as many clicks as possible. Naturally, all of this is done automatically without needing your involvement.

Ezoic is not just about ads; it’s a comprehensive platform designed to enhance various aspects of your website. It can improve your site’s speed user experience and reduce bounce rates, all of which contribute to higher engagement and, ultimately, increased revenue.

However, the best part of Ezoic is its reach. The platform operates globally, with its ads attracting more than 1 billion clicks monthly.

Who is it for?

Anyone can benefit from Ezoic, but the platform was created with digital publishers in mind. So, if you are a professional blogger or content creator, Ezoic can be the difference between going full-time and remaining a part-time enthusiast. Ezoic offers more than just ads management. It is a powerful tool for leveraging advanced data science models for SEO, helping you reach higher search results rankings in engines like Google and Bing.

For major brands, Ezoic can be the tool that helps them take the next step in growing.

In short, Ezoic is for everyone who wants to monetize their website and grow their revenues through website ads.

Is Ezoic worth it?

The answer to this question is a resounding “Yes.” Still, as everything is good, there is a price to pay.

Though Ezoic is free to install, it does come with a cost. The platform will take 10% of your ad revenue. However, this shouldn’t deter you from using the platform. As a comparison, Google’s AdSense will offer you 68% of the revenues. However, most who trusted Ezoic were adamant that their revenues had doubled and even tripled. Thus, the benefits far outweigh the cost. Thus, the 10% fee is a small burden on their overall success.

Ezoic also offers a Premium program, which requires an upfront monthly payment. The premium accounts are expensive, and you should definitely consider your budget here. Still, if you have the means and you already know Ezoic’s powers, such an investment can be highly profitable, especially for large websites with huge audiences. The best part is that these premium earnings are only on top of your base Ezoic earnings, meaning the risk is even smaller.

Furthermore, Ezoic’s AI-driven optimization continually refines ad placements, further enhancing the potential for increased earnings over time. Ezoic also provides users with various subscription tiers, each tailored to different budget ranges, making it flexible and accommodating to a wide range of users.

For some, Ezoic Premium might be the key to unlocking even higher revenues, especially for those with substantial traffic. However, for smaller websites or those with less traffic, it might not yield the same lucrative results. So, if you are still new in the blogging niche, starting with the free version is more than enough.

Is Ezoic hard to use?

Working with Ezoic is effortless, mainly if you use WordPress as your CMS. For those users, Ezoic offers an actively developed and frequently updated plugin. This ensures the seamless integration with your website. With a dedicated blog that covers WordPress optimization in detail, Ezoic goes the extra mile to support users in their integration process.

Moreover, after the installation and start of the program, Ezoic takes control of the ads and automates the entire process.

So, if you are wondering whether you will be able to work with Ezoic, there’s really nothing to wonder about. The platform is intuitive and extremely easy to work with. Still, if you have any problems, the support will help you deal with them in no time.

What are Ezoic’s features?

While it is primarily known for its ad optimization capabilities, Ezoic also provides a suite of tools that can significantly improve your website’s speed, user engagement, and profitability. These features only enhance the user experience and make other plugins on your website redundant, thus making your website lighter and faster.

Speed optimization

Speaking of speed, any platform that offers integrating banners would surely have an impact on your speed. Still, it’s rare to see such a platform have a positive effect rather than slow your website down. Ezoinc has done its homework and offers tools for optimizing your website’s speed. These speed optimizations are a natural extension of Ezoic’s core function of placing ads on your website.

With Ezoic, you can enjoy the benefits of faster load times, ensuring a seamless user experience. The platform also promotes non-intrusive advertising to minimize the use of ad-blockers, ultimately helping you maintain your ad revenue.

LEAP

LEAP stands for Learning and Evolving Ad Placement. Clever indeed. This tool eliminates the need for third-party plugins to enhance the speed of your website. LEAP gives you a comprehensive report on what may slow down your website. It also offers site-wide settings for quick and automated performance enhancements, including optimizing fonts, scripts, ads, stylesheets, image loading, caching, and removing unnecessary code.

Moreover, LEAP offers an in-depth analysis of your site’s Core Web Vitals, helping you identify which areas require attention for optimal loading times. It also highlights input delays between clicks on your site, allowing you to fine-tune the user experience.

Caching Services

Yet another plugin has been deemed unnecessary, thanks to Ezoic’s caching feature. Naturally, this will boost the website’s performance further. The best part, however, is that you can customize your caching strategy without too much hassle.

However, exercising caution when clearing the cache is crucial, as this can temporarily impact ad revenue. Deleting cache data affects the Content Delivery Network (CDN), and income may decrease until the cache is refreshed.

Understanding cache ‘hits’ and ‘misses’ is essential, as ‘hits’ significantly increase ad revenue. This feature can result in a 25% gain in earnings, emphasizing the importance of efficient caching strategies.

Data Analytics

Ezoic truly offers an all-in-one experience with its comprehensive website data analytics features. While it duplicated a massive chunk of what Google Analytics does, it also adds some unique features. The platform offers an in-depth look at:

• Traffic sources and patterns.
• Visitor devices, browsers, and operating systems.
• Audience demographics, including language preferences and geographical locations.
• Bounce rates and visitor return frequency.
• Page loading times, caching, and other performance metrics.
• Visitor device usage and operating systems.

This extensive data can be invaluable for your growth strategy, understanding your customers better, and optimizing your content to become even more profitable.

Ad Tester

Controlling your ads is essential to maintain your brand image. It will give you the opportunity to customize how your readers see the ads. You simply need to agree to have your site monetized and set placeholders for ads on specific pages.

Ezoic’s AI-driven technology takes care of the rest. It automatically adjusts the placement, size, and density of ads for individual visitors based on their interactions. This dynamic approach results in higher ad revenue compared to traditionally placed ads, ensuring your site is optimized for both mobile and desktop users.

Ezoic Ad Charity

Ezoic’s Ad Charity feature is a unique addition that fills blank ad spaces with advertisements from recognized charities and philanthropic organizations at no cost to you. This benefits charitable causes and positively impacts your site’s reputation and Google Core Web Vitals, contributing to improved search engine rankings. Moreover, it gives your authority, credibility, and public image a significant boost.

Native Ads

Ezoic offers native ads that lead to other websites with content similar to yours. These sponsored ads or recommendations can help expand your audience’s interests, potentially increasing your ad revenue by up to 10%.

GDPR Compliance

If you are targeting the EU with your website, then you must be GDPR compliant. Now, there are several handy plugins for WP to handle this, but why add another plugin in the mix when you can simply use the already added Ezoic? Ezoic automatically defaults to optimal settings for compliance but allows you to customize various privacy-related elements like cookies, consent pop-up messages, and privacy policies.

Video Player

To top it all off, the platform offers a video player. This allows you to host and upload videos on your website. Now, you’d be wondering why you would place a video on your website when you can simply embed one from YouTube. It’s all about the ad revenues. By hosting your own video, you don’t have to share the profits with YouTube. Moreover, you are in control of the ads that will play on your video, which will increase your profitability.

Ezoic is a multifaceted platform that goes beyond ad optimization. Its features cover various aspects of website management. So, if you’re looking for a well-rounded ad network that could enhance your website’s performance, there is really no doubt whom you should trust.

How to start

Starting with Ezoic is truly seamless. The whole process takes several minutes, and the setup is anything but complicated. As an official partner of Ezoic, we at HostArmada created an easy step-by-step tutorial for our customers. Check Ezoic, and don’t hesitate to monetize your website immediately. The sooner you start, the sooner the money will start dripping. And, after all, what’s the point of having a website if it won’t bring you any revenue?