Adding ads to a page is a short-term action. Ezoic is not only doing that but using data and analyzing it to ensure that the user experience is what it should be. Their task to balance user experience, content, and monetization is not an easy one, but they manage to perform it in probably the best way possible. Ezoic was the first to incorporate AI and machine learning in its products and has perfected its craft. The company reached more than a billion unique visits per month from its customer base.